CDC Audience Tool

Centers for Disease Control and Prevention

http://www.cdc.gov/healthcommunication/Audience/

The more you know about your primary segment, the better you can reach them with messages, activities, and policies. This tool includes “Audience Insights” that analyze different target audiences for public health so that you can more effectively communicate with them to influence their behavior. Audiences include: African Americans, Moms, Tweens, Teens, Internists, Responsible Generation, Boomers, Family Physicians, and Hispanics.