Making Health Communication Programs Work

National Cancer Institute

This publication discusses Stages of Health Communication Process. (1) Planning and Strategy Development, (2) Developing and Pretesting Concepts, Messages, and Materials, (3) Implementing the Program, (4) Assessing Effectiveness and Making Refinements. The planning steps in this book can help make any communication program work, regardless of size, topic, geographic span, intended audience, or budget.


Using Effective Provider-Patient Communication to Improve Cancer Screening Among Low Literacy Patients

Tulane University School of Medicine

This study was designed to help primary care physicians use effective cancer risk communication and shared decision-making skills to improve patients’ adherence to preventive health measures such as cancer screenings. Limited health literacy develops with improper understanding and knowledge about health risks and susceptibility. Eighteen primary care physicians from five safety-net clinics in New Orleans, LA participated in a cluster randomized control trial to train physicians to effectively counsel patients with limited health literacy. The long-term objective of the trial is to assess whether change in physicians’ communication behavior is associated with patients’ receipt of age-and gender appropriate breast, cervical and colorectal cancer screenings.

Health Information National Trends Survey (HINTS)

National Cancer Institute

HINTS collects nationally representative data routinely about the American public’s knowledge of, attitudes towards, and use of cancer-related information. The data provides opportunities to understand and improve health communication. The HINTS survey provides updates on changes in fields of health communication and health information technology, helps us understand how adults use different communication channels to access and use health information for themselves and their loved ones, and obtains information about how cancer risks are perceived.

Using Design to Get Readers to Read and Keep Reading

Health Literacy Out Loud

In this Health Literacy Out Loud podcast (HLOL #29), host Helen Osborne interviews President of KSA Communication Design and Research, Karen Schriver. Topics include: using good information design to help readers feel valued and respected, being a visual detective, observing what works and what doesn’t, and engaging readers with contrast, consistency, grouping, and other design moves.


Creating Usable, Useful Health Websites for Readers as All Levels

Health Literacy Out Loud

In this Health Literacy Out Loud podcast, (HLOL #34), host Helen Osborne interviews health literacy consultant Stacy Robinson about (1) how people with limited literacy skills, health literacy skills, or limited time use online health information, (2) what is different when communicating about wellness and prevention (health promotion) versus communicating about diagnosis and treatment (health care), and (3) ways to design health content so that Web users can, and will, take action.