Design for Readability: Inspiring Action with Clear Formatting

Wisconsin’s 2013 Health Literacy Summit: Presentation by Eva Anderson

This presentation illustrates design basics in creating readable posters, brochures, and webpages. Design Basics include: (1) Having a clear beginning and meaningful headings for visual invitation, (2) Using the appropriate amount of white space, (3) Properly aligning bullets, indents, and numbered lists, (4) Consistent use of font styles and sizes, and (5) Using imagery that relates to the subject, tells the story quickly, is culturally appropriate.


U.S. Department of Health and Human Services’ Office of the Assistant Secretary for Public Affairs

A one-stop source for user experience best practices and strategies. Learn the basics of the user experience by reading overviews and understanding the benefits. Create useful and usable content by planning the creation, delivery, and governance models behind it. Develop project management skills focusing on planning and organizing a project and its resources. Also learn how to use images, coloring, fonts, and other elements to create the look and feel. Templates, downloadable documents, multimedia trainings, as well as guidance and government-specific resources are also available.

Health Literacy Online: A Guide to Writing and Designing Easy-to-Use Health Sites

U.S. Department of Health and Human Services’ Office of Disease Prevention and Health Promotion (ODPHP)



A researched-based “how-to” guide for creating health websites and web content for the millions of Americans with limited literacy skills and limited experience using the Web. The strategies in this guide complement accepted principles of good web design and thus have the potential to improve the online experience for all users, regardless of literacy skills. This guide is written for Web designers, Web content specialists, and other public health communication professionals. It offers an overview of how to (1) deliver online health information that is actionable and engaging, (2) create a health Website that’s easy to use, particularly for people with limited literacy skills and limited experience using the Web, (3) evaluate and improve your health Website with user-centered design.

Five Guidelines for Developing Customer-Friendly Websites

The Maximus Center for Health Literacy

Hard-to-find or hard-to-use web pages are missed opportunities for sharing information. This manual includes guidelines on, how to make your site easy to find, how to create a clean and uncluttered design, how to write for your clients, how to provide clear pathways for user tasks, and how to conduct usability testing throughout development. Use this resource to improve your chances of creating a site that is visible, useful, and pleasing to read. Each guideline is accompanied with examples and pictures.