CDC Cancer Prevention and Control

Centers for Disease Control and Prevention

http://www.cdc.gov/cancer/

The cancer prevention and control portion of the CDC’s website focuses on seven main categories: Kinds of Cancers, How to Prevent Cancer or Find it Early, Data and Statistics, Research, Promoting Cancer Prevention, Special Topics, and Resources to Share. Here you can find descriptions and frequently ask questions, screening information, Cancer Rates by race, ethnicity, and sex, as well as links to cancer research.

Cancer Control

Massachusetts Health Promotion Clearinghouse

http://massclearinghouse.ehs.state.ma.us/category/CANCER.html

Resources include posters, brochures, booklets, and guides for cancer control. The Cancer Survivors Wellness Guide empowers patients to take control of their care and well-being through inspirational stories of cancer survivors. The Can we talk Cervical and Breast Cancer Screening posters and brochures encourage women to speak with their doctor about screening, HPV, Pap tests, and more. Additional resources are the Test Yourself for Colon Cancer at Home poster and brochure and the Guide to Colon Cancer Screening booklet. Some resources are available in Portuguese, Vietnamese, and Spanish.

Making Data Talk: A Workbook

National Cancer Institute

http://www.cancer.gov/publications/health-communication/making-data-talk.pdf

This workbook provides an overview of the main points contained in the book Making Data Talk: Communicating Public Health Data to the Public, Policy Makers, and the Press, as well as practical exercises for applying the book’s concepts and communication principles to your unique situation. The ultimate goal of this workbook is to help you select and communicate quantitative data in ways lay audiences can understand.

Plain Language Thesaurus

University of Washington

http://depts.washington.edu/respcare/public/info/Plain_Language_Thesaurus_for_Health_Communications.pdf

This Plain Language Thesaurus has been put together by the Centers for Disease Control and Prevention’s National Center for Health Marketing. The thesaurus offers plain language alternatives to medical terms, phrases, and references that we often use

Health Literacy Training Manual for Community Health Workers and Frontline Staff

St. Vincent’s Charity Medical Center: Cleveland, Ohio

Titled “Making Health Literacy Work for You,” this manual was written specifically for Front Office and Community Health Workers, but is relevant for many other roles. The information in the manual is designed to be a train-the-trainer workshop using exercises, videos, and small group activities. The curriculum provides a comprehensive knowledge and skill base of general health literacy principles applied to public health and health care scenarios. This workshop’s interactive learning methods will help participants gain familiarity in applying health literacy principles in their interactions with clients and patients.

Download the Health_Literacy_Manual

CDC Audience Tool

Centers for Disease Control and Prevention

http://www.cdc.gov/healthcommunication/Audience/

The more you know about your primary segment, the better you can reach them with messages, activities, and policies. This tool includes “Audience Insights” that analyze different target audiences for public health so that you can more effectively communicate with them to influence their behavior. Audiences include: African Americans, Moms, Tweens, Teens, Internists, Responsible Generation, Boomers, Family Physicians, and Hispanics.