CDC Clear Communication Index and Scoring Widget

Centers for Disease Control and Prevention

http://www.cdc.gov/ccindex/index.html

 Clear Communication Index Scoring Widget

http://www.cdc.gov/ccindex/widget.html

The CDC Clear Communication Index is a research-based tool to help you develop and assess public communication materials. The 20 items in the index build on and expand plain language techniques described in the Federal Plain Language Guidelines. The Index goes beyond checklists and readability formulas by focusing on the most important research-based items that enhance clarity and aid understanding. The index also provides a numerical score so you can objectively assess and improve materials based on the best available science.

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CDC Audience Tool

Centers for Disease Control and Prevention

http://www.cdc.gov/healthcommunication/Audience/

The more you know about your primary segment, the better you can reach them with messages, activities, and policies. This tool includes “Audience Insights” that analyze different target audiences for public health so that you can more effectively communicate with them to influence their behavior. Audiences include: African Americans, Moms, Tweens, Teens, Internists, Responsible Generation, Boomers, Family Physicians, and Hispanics.

CDC Health Literacy Resources

Center for Disease Control and Prevention

http://www.cdc.gov/healthliteracy/

Newly updated, this site provides information and tools to improve health literacy and public health. This site features training courses, resources for organizations working to address health literacy, and links to resources for developing materials that follow health literacy principles. The CDC also provides links to Health Literacy activities by state, the National Action Plan to Improve Health Literacy, and access to what leaders in the health community are saying about health literacy.