Making Health Communication Programs Work

National Cancer Institute

http://www.cancer.gov/publications/health-communication/pink-book.pdf

This publication discusses Stages of Health Communication Process. (1) Planning and Strategy Development, (2) Developing and Pretesting Concepts, Messages, and Materials, (3) Implementing the Program, (4) Assessing Effectiveness and Making Refinements. The planning steps in this book can help make any communication program work, regardless of size, topic, geographic span, intended audience, or budget.

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